Use Numbers In Your Page Titles To Increase CTR
Studies have shown the CTR (Click Through Rate) is increased if you use numbers in your page titles. That means you will get more clicks on your SERP (Search Engine Results Page) listing, even if you are not #1.
Pinterest has been advising people to do this for a long time to increase CTR.
Think about the different ways you could use numbers in the meta Title:
- Number of stun guns you have for sale
- number of pepper sprays you sell
- voltage or amps for stun guns
- scoville heat units for pepper spray
- Total number of products you sell
- How many different colors you have for products
- number of different brands of stun guns and pepper spray. etc
- include the price for the product and any discount you are giving
As you do this, you will come up with other ways to use numbers in the meta Title.
Michael Gravette is the founder of Safety Technology, a company that specializes in providing non-lethal self-defense devices. He is an Air Force veteran, serving in Vietnam in 1969 at Tan Son Nhut Air Base in Saigon. He started this business in 1986 with just one product, stun guns, operating from his home. Over the years, Safety Technology has grown to become one of the largest drop ship wholesalers of self-defense products in the country; offering a wide range of items including stun guns, pepper sprays, personal alarms, hidden cameras, and knives.